QR Codes (2D Barcodes): Information at your customers’ fingertips
Want a quick, easy recipe for tonight’s dinner made with the soup you are looking at in the grocery store? Enter the world of QR codes. QR, or quick response, codes are popping up everywhere from soup cans to cereal boxes. Take a photo of the code with your mobile device and you are instantly taken to a website that displays information about your product.
The use of QR codes is on the rise with information from nutritional and drug information to recipes, social site links, and more at your fingertips. A QR code is a two dimensional code that contains encrypted information. Because of its unique design, it can hold more information than the standard barcode which allows you to encrypt links to websites. Many mobile devices have software already installed on them to read this code. If not, the software is free to download and is offered on all major platforms.
QR codes are everywhere – from a product package to billboards. Your options are limitless when using QR codes on your next packaging or direct mail piece.
Let Outlook Group help you explore the world of QR codes and connect to your customers when and where they want to. Our experience in designing and printing QR codes can help you see success in your next direct mail or product packaging project.