A successful direct marketing strategy is not only about getting the right message to the right audience. It’s also about having a cost effective, responsive and environmentally friendly supply chain to make it happen.

With over 30 years of experience in direct mail, Outlook Group understands clients’ needs and how to support their supply chain. Over the years, we have built a successful business helping clients that want to:

• Advertise an event
• Provide in-depth information
• Send someone a sample
• Put multiple consumer offers in one envelope
• Engage the customer within an acquisition or renewal mailing with a game piece
  

What we have learned from each of our clients is that “one solution does not fit all.” For maximum results, every program needs to be customized to fit the goals, services and budget of each client.

How is Outlook Group different?

At Outlook Group, we listen to what you want to achieve and provide an all-encompassing approach to your direct marketing production, fulfillment and mailing strategy. Based on an understanding of your needs and supply chain, we provide you with a solution that minimizes your “total-landed-cost”. We employ this comprehensive approach whether you want a total prepress-through-fulfillment custom-tailored solution for your entire program, or you want a program component such as a game piece.

Contract Manufacturing for Direct Mail Programs—a Supply Chain designed specifically for the Client.

For several of our clients, the best solution has been a complete supply chain evaluation, followed by our investment in capabilities or equipment to best meet their requirements. This tailored solution has given them a competitive advantage in the marketplace, significantly reduced their logistical footprint, decreased their time to market and helped to reduce their total costs.