Moving into 2017: E-Commerce Trend Summary

2016 marks an exciting year for e-commerce development and growth while the outlook for 2017 looks even brighter. For this reason, Outlook Group has designed a package to service the e-commerce market that includes high speed, high quality, variable printing along with robust inline barcode verification, and guaranteed no duplicate data.

Below we highlight a few of the prominent 2016-2017 e-commerce market trends. Customers can expect Outlook Group to continue investing and evolving to maintain its position as a premier service provider to this dynamic retail category:

Internet Retailer’s quarterly financial report for the third quarter shows that the 32 publicly held companies that break out e-commerce sales on a quarterly basis grew 22.5% in the quarter to $41.32 billion

Internet Retailer’s 2016 edition Top 500 Elite E-commerce listing says that Number 1 ranked Amazon is growing faster than the pace of e-commerce overall, forcing retailers and brands to rethink their strategies to succeed online

E-commerce leader announces the opening of Amazon Go, a physical retail store where shoppers use the Amazon Go mobile device application to enter, shop, pay for their items using their Amazon.com account, and exit with seamless ease.

Mintel released its 2017 Packaging Trends forecast report, highlighting The Face and Role of Packaging Online as a key evolution area that the global industry will need to address moving into next year. The Mintel report reads, “As e-commerce grows, brands must explore both the opportunities and threats that this can bring, as the shift from in-store to in-home shopping becomes a core part of the packaging design conversation and brief.”

The new Outlook Group LLC invested in variable data printing (VDP) capacity to service the growing e-commerce market labeling needs. As we come to a close on this busy 2016 holiday shopping season, we anticipate further investments next year to support our e-commerce logistics labels growth.

Our customers leading in the explosive e-commerce industry are focused on responsive service, fill time, and throughput. Outlook Group’s quality preprinted barcode labels take the worry out of managing and maintaining in-house label printers and data management systems, and allow our customers to remain focused on what is important in achieving their business goals.

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